The oyster shucking kit & promotional was produced to raise awareness of Coast’s oyster program and the launch of their new menu. The kit was designed to reflect Coast as the playful yet upscale seafood restaurant it has developed a reputation for. The kit included everything required to shuck and serve oysters including a shucking knife, towel, oyster fork, three of Coast’s signature oyster sauces and of course… champagne. The kit also included a custom illustrated step-by-step guide to oyster shucking.
As part of the project, new restaurant dishes were photographed to create a collection of images to be used in print, online, and social media.