Rugged Fox is the brand and online home of a Vancouver writer and blogger. Rugged Fox features daily posts of a sexually frustrated gay man, server, and former Manitoban. His writing style is witty, sharp and dripping in sarcasm. This inspired the 'fruit' pattern which I paired with a clean but personable hand painted signature. The signature will be the only consistent element as it will be paired with a changing set of patterns, photographs, and illustrations.