Glowbal Restaurant wanted to boost awareness of the relaunch of their brunch service. As part of the relaunch, they introduced an updated brunch menu and introduced a Caesar Cart offering tableside build-your-own Caesars.
The uniqueness of the Caesar cart inspired the design of a Caesar Kit. The result was 15 hand-made and branded Caesar Kits delivered to key Vancouver influencers and stuffed with Caesar ingredients including Glowbal's three signature rim salts, candied bacon, house-pickled vegetables, and a keepsake glass. The concept of the package was linked to the Caesar Cart not only through the kits contents but the hashtag #caesarology. Much like a Glowbal brunch experience guests were 'taught' or guided in making their own Caesar using the kit. The Caesarology hashtag is also found on tabletop menus during brunch service asking guests to share their own creations. The package also included a small booklet promoting the brunch relaunch and an invitation to experience Glowbal's brunch.
As part of the project, signature dishes and the Caesar cart were photographed to create a collection of images to be used in print, online, and social media.