Homestead Ice Cream & Novelties, recently named one of Canada's 15 best ice cream parlours, has been hand making gourmet ice cream since 1978. Located in the heart of Saskatoon, Homestead features 20 signature flavours. An additional 300 flavours can be found at their flagship parlour where new ingredients and combinations are tested.
The rebranding and ice cream packaging design for Homestead features stylistic hints of their prairie proud heritage. The owner's family farmhouse can be seen as part of the main logo illustration. Supporting typography, colour palette, signature pattern, and use of glass jars all work together to reflect the hand-made-in-a-small-town ideology that is engrained in Homestead and its owners.
NOSH - intransitive verb : to eat a snack
Nosh is a one-of-a-kind grab n’ go eatery and pâtisserie located in Vancouver’s newest architectural landmark, TELUS Garden. The Nosh concept includes an ambitious list of signature items - from delicate pastries, extra thick house-made hot chocolate, beautifully composed late-night tapas, and salads made to order with only the best ingredients available.
Inspired by cravings, Nosh transitions from a bakery in the morning, to a salad and panini bar complete with fresh pastas in the afternoon, to a destination for cocktails and late-night bites in the evening. With these transitions in mind, came the basis of the name ‘Nosh’.
The logo is clipped away as if it has been nibbled itself. The angle of this clipping is used throughout the brand. The brands signature pattern is a result of this angle and is a reflection of the many pieces that make up the whole of the Nosh experience.
Glowbal Restaurant wanted to boost awareness of the relaunch of their brunch service. As part of the relaunch, they introduced an updated brunch menu and introduced a Caesar Cart offering tableside build-your-own Caesars.
The uniqueness of the Caesar cart inspired the design of a Caesar Kit. The result was 15 hand-made and branded Caesar Kits delivered to key Vancouver influencers and stuffed with Caesar ingredients including Glowbal's three signature rim salts, candied bacon, house-pickled vegetables, and a keepsake glass. The concept of the package was linked to the Caesar Cart not only through the kits contents but the hashtag #caesarology. Much like a Glowbal brunch experience guests were 'taught' or guided in making their own Caesar using the kit. The Caesarology hashtag is also found on tabletop menus during brunch service asking guests to share their own creations. The package also included a small booklet promoting the brunch relaunch and an invitation to experience Glowbal's brunch.
As part of the project, signature dishes and the Caesar cart were photographed to create a collection of images to be used in print, online, and social media.
John Lebebvre, a Musician & Author required a visual representation of the overall themes within his book. The book, as described by Page Two publishers is “A freewheeling rollick through the history and future of our species, All’s Well. Where Thou Art Earth and Why blends ethics, metaphysics, legal and political philosophy into an original and lyrical meditation on refining our place in the universe”.
The creative journey for this project began with an illustration of Minerva. She is depicted in a casual human pose shortly after defiantly seeding the earth. The themes of All's Well are woven into this image to be later adapted and used within the book's endpapers.
The main icon was painted 'blind' in reference to justice. The human form is calmly floating in a fetal position as it reaches out in greeting while its sword is kept within reach.
The website features floating pieces that meet to create whole thoughts as 'seeds of life' move freely around them. The site also features a 3D book which provides the user full access in an effort to encourage sharing.
I enjoyed working with The Glowbal Collection's executive team in transforming their former Sanafir restaurant concept into The Fish Shack. This was my first major project with The Glowbal Collection. We worked together in flushing out all aspects of the concept from logo, website, signage, uniforms, and a large two story chalk-wall art installation.
For this project, I found inspiration in Seattle's Pike Place Fish Market and the flashy high-energy shops and restaurants found in Universal Studios CityWalk.
logo design, website design, packaging design, signage design
Shop Their Closet is an online consignment store providing access to the closets of notable woman of business and fashion.
The logo refers to the relationship of consigner and purchaser. Using an Alligator and Alligator Bird were considered to symbolize the symbiotic relationship but I found it too cliché and aggressive. The relationship of the Impala and Oxpecker better communicated the elegance and femininity of the Shop Their Closet brand.
logo design, website design, stationary design
Black+Blue, The Glowbal Collection's premiere steakhouse, launched it's rooftop patio as The Roof at Black+Blue citing it as 'Vancouver’s largest rooftop dining destination offering platinum seating to the city’s patio scene'.
The logo features a silhouette of the same bull's head guests are greeted by at the fire wreathed entrance of the patio.
Glowbal is the namesake and flagship restaurant of Glowbal Restaurant Group. When the original location, Glowbal Grill, opened in Yaletown it quickly formed a reputation as the go-to Vancouver restaurant. 13 years later, the location closed to re-open at Vancouver’s newest architectural landmark, TELUS Garden, as the new and evolved restaurant now known simply as Glowbal.
Trattoria is a casual Italian-home-cooking restaurant with locations in Kitsilano, Park Royal, and Burnaby. They feature traditionally crafted pizzas, pastas and classic Italian fare.
I was approached to create a cocktail book to be displayed on each of the restaurant's tables. The book also includes beer, spirits, dessert and after dinner drinks.
I worked closely with the Bar Manager, Carolyn Graham, photographing each of the 12 cocktails what would be used in the book and on Trattoria's Social Media channels. I paired the large full page photographs with the same clean typography found on their menus while ensuring each page used ample white space. Each page of the book was covered in a soft-touch laminate to add a silky matte feel, protection from heavy use, and to make them easy to clean.
For this project, I donated my skills in Branding, Design, and Web Development to help promote Zajac Nights, an annual event and fundraiser in support of Zajac Ranch for Children. The event features several rooms each themed after major cities around the world. The tag line "For One Night The World Is Yours" was introduced to unify the concept. An interactive map of the event space was added to the re-designed website giving users an opportunity to explore the rooms and themes.
Tickets are available now. Help support this worthy cause and enjoy a global experience with unique décor, selections of themed cuisine and free flowing beverages. Visit zajacnights.com for more info and to purchase tickets
Visit zajacranch.com to learn more about Zajac Ranch for Children.
The oyster shucking kit & promotional was produced to raise awareness of Coast’s oyster program and the launch of their new menu. The kit was designed to reflect Coast as the playful yet upscale seafood restaurant it has developed a reputation for. The kit included everything required to shuck and serve oysters including a shucking knife, towel, oyster fork, three of Coast’s signature oyster sauces and of course… champagne. The kit also included a custom illustrated step-by-step guide to oyster shucking.
As part of the project, new restaurant dishes were photographed to create a collection of images to be used in print, online, and social media.
After the success of Trattoria's cocktail book I was asked to create another one to be displayed on tables of Glowbal Restaurant Group's flagship location, Glowbal.
I worked closely with Matteo Caniglia, Gowbal's Bar Manager, in styling and photographing the cocktails what would be used in the book and on Glowbal's Social Media channels.
The book itself was designed to reflect the same branding elements that are found on Glowbal's website, menu, and interiors. Strong textural purples, hints of gold, clean typography and dynamic compositions.
Rugged Fox is the brand and online home of a Vancouver writer and blogger. Rugged Fox features daily posts of a sexually frustrated gay man, server, and former Manitoban. His writing style is witty, sharp and dripping in sarcasm. This inspired the 'fruit' pattern which I paired with a clean but personable hand painted signature. The signature will be the only consistent element as it will be paired with a changing set of patterns, photographs, and illustrations.